These FAQs are for permanent artists - for guest artists, contact them via their contact info on The Artists page

How do I schedule an appointment with you?

Check out the Booking Info page for up to date information!  

Pony Reinhardt accepts new clients for 2020 in NYC on November 16th at noon EST.
Eve Steuer accepts new clients for Fall 2019 in NYC on August 24th, 2019 at noon EST.
Adria Mercuri accepts new clients for Fall 2019 in NYC on NOW at noon EST.

Follow the IG for updates.

What are your rates?


Pony Reinhardt:
Cash is strongly preferred, and as a thanks, the discounted cash only rate is $500/hour + Drawing Fee.
Credit cards can be accommodated at a rate of $550/hour + Drawing Fee

There is a 2 hour (or $1150) minimum.

Eve Steuer:
Cash is strongly preferred, and as a thanks, the discounted cash only rate is $400/hour
Credit cards can be accommodated at a rate of $450/hour

There is a $500 minimum.


Adria Mercuri:
Cash is strongly preferred, and as a thanks, the discounted cash-only Jr. rate* is $200/hour.
Credit cards can be accommodated at a rate of $225/hour

How long does a tattoo take?
For examples of how long certain pieces take, check out this page!

What is the drawing fee?
Drawing fees are for custom concept work by Pony Reinhardt only!
Pieces smaller than 8.5x11" costs a flat $150 drawing fee.  
Pieces larger than 8.5x11" cost a flat $250 drawing fee.
Pieces larger than 11x17" cost a flat $350 drawing fee.
*This includes one sketch/mock-up, one set of revisions if necessary, and one final inked drawing.  
*These are special drawing rates for clients receiving tattoos.  If you are interested in a design without receiving the tattoo, see the next question.

I can't travel to your studio - Can I commission a drawing to have tattooed by someone else?
Can I get a design you've already done tattooed? 

Not only are all artists’ at tenderfoot esteemed in their artistic talent, but also their craftsmanship. They create custom pieces for each individual client, and copying their tattoos is copying their work. They are the expert at their craft, and we recommend always receiving tattoos from the artist that created the drawing.

All designs you see are original designs for clients and are strictly not to be reproduced.

I'm going to be in town before your next booking day - can I get a tattoo?

Due to the frequency of this situation, we are now offering a special Express Booking.  This offer is only available for appointments with Pony Reinhardt. This is not intended to replace traditional booking, but if you are in a time crunch, we will attempt to accommodate your request.  Please visit the Express Booking page for details.

When will I see sketches and the finalized drawing?

-One week prior your appointment is your deadline to send all relevant information about your design! This includes any specific reference material, or relevant information about the placement. This will be the last chance to get any changes or details to your artist before they start working on your piece! This could be an element changing, scale or placement. Any large changes to your concept will have your proposal reassessed for approval.

-One to two days before your appointment, artists will be in touch via e-mail with a sketch or a mock-up! Mock ups will include elements of your design, reference materials the artists intend to use, and any specific info that will be relevant for your piece (ie, texture, placement, value). Please be expecting this email- and ensure you are available for this back and forth. If you will be in a place without internet prior to appointment please make arrangements a week prior with your artist to let them know! It will be imperative to get your approval on the mock up phase so they can begin inking and finalizing your piece. At this point you can tell the artist any additional thoughts about the design and any needed tweaks can be tweaked. Once you have approved the mock up the artist will create a final drawing.

- The day of your appointment will be when you see the final inked design! All edits at this time will be based on placement and scale- and ensuring it fits perfectly on you! 

What if I don't like the drawing? Can I change it?

Of course! It's going on your body forever - we want you to be happy. One drawing (sketch/mock-up and inked version) is included in your appointment. Altering the size of the design is always free.
Minor changes may be accommodated at the artists’ discretion.  If the change requires more than half of the drawing to be re-drawn after inking, or excessive revisions during the sketching/mock-up process, it will be an additional drawing fee. (This is why it's important to thoroughly consider your design before beginning the design process!)

What kind of ink do you use? Is it vegan?

The resident artists use Eternal Ink for colors and Kuro Sumi for blacks. Both are vegan with plant based glycerin.

I'm scheduled and I love the design - now what?

Stay hydrated, eat well, get lots of rest! Take care of yourself the week before getting a tattoo, the day of, and throughout the healing process.
On the day of your tattoo make sure you eat breakfast/lunch, and feel free to pack some snacks if it's going to be a long session. Avoid alcohol, blood-thinning medications, and limit caffeine consumption on the day of your tattoo.
Avoid coming in hungover - it will hurt more during the process and won't heal as well afterward.
You do not need to arrive early, but please be on time!  Often artists are working on more than one client per day, and if you are late, it may shift the entire schedule.

Cancellation/Reschedule Policy

With at least 72 hours notice, your deposit may be used to reschedule to another date in the next round of booking (or be added to cancellation waitlist). If you cancel your appointment with less than 72 hours notice you are forfeiting your deposit.  If you cancel your appointment after mock-ups or sketches have been sent to you, the deposit may only be used to reschedule the design we have been working on together.  

If you are canceling due to an emergency of some kind, please let our studio manager know and we can work something out. Please just let us know!

What do I need to tell PONY about my design?

I think of the tattoos as a spell - there are three parts: ingredients, intention, and ritual.  The ritual is what we do on the day of your appointment.  The intention is something you may choose to share or keep inside - it may even be completely subconscious.  And then there's the ingredients.  
My favorite way to design your piece is with a list of specific subject matter, especially when paired with an overarching concept or story.  Then I have the freedom to assemble the parts and the root of the story to add details if needed.  I love mythologies and interesting stories rooted in history or science.

I can create original artwork based on whatever you give me.  
However if you have something specific in mind, try your best to communicate!
As flattering as it is, I can't work with "I like everything you do, I'll let you do whatever you want."  Sorry! 

When describing the piece that you want, try to think if you want "flowers" or if you want "a yellow daffodil, jacob's ladder, and two roses."  
Both descriptions are enough for me to work with, but will affect the drawing that you get!
Keep in mind:
If your first description only says "flowers" and I make you a design with roses, and after you receive it you say, I meant "a yellow daffodil and jacob's ladder" - this may count as a new design depending on how much requires changing.
If you have reference images, photos, other tattoos you admire, your pinterest, etc, that all helps me know what you are thinking.  
Even better, if you do have a specific layout in mind, stick figures are great! Send a little doodle of what you're thinking and I'll make it a reality.
Basic questions to think about - size and placement? Do you want just blackwork/linework? Do you want stipple shading or engraving style texture?
If you're not sure how to describe the style you're interested in, it never hurts to include an image of an existing piece and say "I like this style."

What do I do once the tattoo is done?

You can see our aftercare recommendations here!


And other questions not answered above, please use the form on the right.